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Creative Direction: Ray Nelson
App Programming: Michael Falzone

Producer + Content Creation: Harter Creative

Web Development: Affari Project
UI/UX + Graphic Lead: Matthew Lane

SECRET SKETCHBOOK SOCIETY

Digital. Social. Brand.

PROJECT:

CHALLENGE:

SOLUTION:

Relying on the 20 years experience of Flying Rhino to implement educational content focused on social and emotional development hosted in real time by a live facilitator. Multiple rounds of story boarding, user profile implementation, UI best design practice, and user testing.  

Understanding and adapting to the constraints of adolescent usability. Creating a platform that must be monitored by parents and with constant email updates for all content approval. Developing a user experience that showcases multiple forms and channels for creativity.

Right around the time Instagram started, The Flying Rhino team wanted to develop an app similar to IG that was solely focused on developing childhood creativity and providing a fun, safe platform to share with friends and family. Leveraging the 2-way technology providing a live facilitator, we paired a drawing tool with a social media platform to share creations. 

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