For the 2014 Major League Soccer All Star game, adidas wanted to create a week-long activation to celebrate soccer. The event needed to communicate the fundamentals of the brand in an authentic way--one that was true to the love for soccer that adidas shares with futbol fans around the planet. 

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We partnered with adidas to transform the city's center into a space to showcase the best players and products of the world's most beloved sport. Every element needed to be shareable, so we helped imagine, produce and execute an experience that communicated the rich heritage of adidas soccer and the company's passion for progressing product, athletes and sport for 65 years.

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My role in this project was to assist with all internal asset creation, digital and production ready print files to hand off to the Henry V production team.