Screen Play Interactive Network | mattylanedesign2016

CTO/President: Elie Dekel + Ranjy Thomas

Creative Direction: Ray Nelson
Lead Programmer: Lowell List
UI/UX + Visual Lead: Matthew Lane

Illustration: Thad Henrickson

TOYS R US

Digital. Brand. Consumer Focused

The Screenplay Interactive Network is a location-based mobile interactive content platform that engages consumers through compelling large-screen content (games, videos, live programming), live hosting and 2-way interactions, with turn-key support & services.

Creating an environment that is captivating to both children and parents, marketing new toys for holiday sales and promotions, and COPPA compliant. The digital screens must me able to interact with all smart devices. Live hosts are responsible for managing all media content.

Whiteboarding, content mapping, parent + child user testing, user flows, and wireframes. UI creation provided for the avatar creation app as well as in-store iPads. Direction of screen build out was also integral to the success of the project.

TOYS R US

Digital. Brand. Consumer Focused

Creating an environment that is captivating to both children and parents, marketing new toys for holiday sales and promotions, and COPPA compliant. The digital screens must me able to interact with all smart devices. Live hosts are responsible for managing all media content.

Whiteboarding, content mapping, parent + child user testing, user flows, and wireframes. UI creation provided for the avatar creation app as well as in-store iPads. Direction of screen build out was also integral to the success of the project.

PROJECT:

CHALLENGE:

SOLUTION: